LEANWAVE
Leanwave is an enterprise-level IT solution designed to boost business efficiency through the digitalization of continuous improvement programs.

My role involved a comprehensive redesign of Leanwave’s online presence, focusing on refining the brand identity while staying true to its established elements. The platform itself couldn’t be altered, so the redesign aimed to enhance the visual presentation of the platform’s existing components, ensuring they were seamlessly integrated into the new website and other materials.
Identity redesign
Landing page Design & Development
Presentation
Social media
Services
Built with simplicity and efficiency in mind, Leanwave tackles key business challenges, from strategy cascading to task management, all while focusing on clarity and user experience.
Built with simplicity and efficiency in mind, Leanwave tackles key business challenges, from strategy cascading to task management, all while focusing on clarity and user experience.
Logo was refined to ensure better proportion and balance, moving beyond the original Inter font to create a more cohesive and recognizable mark.
Logo was refined to ensure better proportion and balance, moving beyond the original Inter font to create a more cohesive and recognizable mark.

For typography, I introduced the Onest typeface to complement the existing Inter font, enhancing the overall visual hierarchy and readability.
For typography, I introduced the Onest typeface to complement the existing Inter font, enhancing the overall visual hierarchy and readability.
The palette was simplified to blue hues, which were updated to create a more vibrant and engaging look. Depth and dynamism is attained through various blue gradients.
The palette was simplified to blue hues, which were updated to create a more vibrant and engaging look. Depth and dynamism is attained through various blue gradients.
The landing page was completely redesigned to better highlight the platform's core features and functionalities.

The new design ensures that screenshots of the platform are showcased within a clean, modern layout while maintaining a professional and approachable tone.
The landing page was completely redesigned to better highlight the platform's core features and functionalities.

The new design ensures that screenshots of the platform are showcased within a clean, modern layout while maintaining a professional and approachable tone.
A minimalistic presentation was designed to effectively communicate Leanwave’s value proposition and vision.
A minimalistic presentation was designed to effectively communicate Leanwave’s value proposition and vision.
A comprehensive set of guidelines were developed to help the Leanwave team employ and, over time, expand the system.
A comprehensive set of guidelines were developed to help the Leanwave team employ and, over time, expand the system.

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